Case Studies

Pre-Construction Lead Generation Campaign

The Challenge

The goal was to generate qualified pre-construction leads across the GTA with a strategically allocated lifetime budget spread across 4 months. The target location was the whole area of GTA, making audience targeting a bit tricky. The agent already had a good online presence, but the challenge was to maximise leads with a modest budget.

The Strategy

Collaborated with the agent to understand the project details and ideal buyer persona.
Designed visual creatives to match the project theme and offer.
Identified priority locations to start with and aligned creative messaging accordingly.
Optimized the primary text and headlines to boost CTR and build trust
Used a minimalist lead form (Name, Phone, Email) to ensure higher completion rates.

The Execution

Collaborated with the agent to understand the project details and ideal buyer persona.
Designed visual creatives to match the project theme and offer.
Identified priority locations to start with and aligned creative messaging accordingly.
Optimized the primary text and headlines to boost CTR and build trust
Used a minimalist lead form (Name, Phone, Email) to ensure higher completion rates.

The Outcome

Total Leads

Impressions

$ 0

Reach

Impressions

$2149.83

Total Amount Spent

The outcomes of our lead generation campaign were both strategic and cost-effective:

Collaborated with the agent to understand the project details and ideal buyer persona.
Identified priority locations to start with and aligned creative messaging accordingly.
Designed visual creatives to match the project theme and offer.
Optimized the primary text and headlines to boost CTR and build trust

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