Stay top-of-mind with buyers, sellers, and investors through automated email and text drip sequences that build relationships and close more deals.
Respond instantly to new inquiries.
Send relevant content based on lead type and stage.
Track engagement to prioritize your hottest opportunities.
From realtors to real estate teams, NOVACRM simplifies your marketing efforts:
more repeat visits from returning buyers.
up to
less time spent chasing leads.
NOVACRM powers leading real estate brokerages with AI-driven marketing automation, smart drip campaigns, and seamless lead nurturing — helping teams scale faster and engage clients effortlessly.
Discover how agents, teams, and brokerages have scaled their real estate business with NOVACRM — the all-in-one real estate CRM and automation platform. From faster lead conversions to smarter drip campaigns, these success stories show how automation drives growth, efficiency, and real impact.
Curious how NOVACRM works? Watch our short demo to see how we help real estate agents streamline tasks, engage leads, and grow faster. From smart automation
Recognized for innovation and results, NovaCRM powers real estate teams with smart automation & drip campaigns that drive growth.
Have questions? We’ve got answers. Explore the most common queries about NovaCRM’s features, setup, and support—all in one place to help you get started fast.
What are smart drip campaigns for real estate agents?
Smart drip campaigns are automated message sequences that send personalized emails, texts, or WhatsApp messages based on lead behavior and stage. They help realtors stay consistent with follow-ups and convert cold leads into clients over time.
What’s the difference between drip campaigns and bulk email blasts?
Unlike bulk emails that go to everyone at once, drip campaigns are behavior-based and time-triggered. They deliver the right message to the right lead at the right time, improving engagement and conversion rates.
How do drip campaigns improve lead nurturing in real estate?
Drip campaigns educate, engage, and build trust over time by sending curated content that matches each lead’s buying or selling journey — from first contact to final closing.
What types of messages can be automated with NovaCRM?
You can automate emails, SMS, WhatsApp replies, and even AI-powered call responses — all designed to keep every lead connected and informed without manual effort.
Can I customize drip campaigns based on property type or lead source?
Yes, NovaCRM allows full campaign segmentation so agents can send tailored follow-ups based on property preferences, location, or where the lead originated.
How does marketing automation help real estate teams?
Marketing automation streamlines repetitive tasks like sending property alerts, scheduling follow-ups, and managing new inquiries. This allows agents to focus on closing deals instead of manual communication.
Can NovaCRM automate follow-ups for new real estate leads?
Yes — NovaCRM instantly responds to new inquiries, assigns leads to agents, and triggers relevant drip sequences to keep leads warm and engaged automatically.
Are automation tools suitable for small real estate teams?
Absolutely. Smart automation scales communication without adding workload, making it ideal for small brokerages that want to appear as responsive and organized as larger teams.
How does AI enhance real estate drip marketing?
Avon AI specializes in analyzing lead intent, engagement, and response timing to optimize campaign delivery and content — ensuring higher open rates and faster conversions.
Why should realtors use an all-in-one real estate CRM with automation features?
An integrated CRM with automation centralizes your database, tracks engagement, automates follow-ups, and ensures no opportunity is missed — making it the smartest way to scale your real estate business.
