Managing your real estate contacts can be a challenging task. If you struggle with generating leads, remembering follow-up, or managing customer data, you’re not alone. 

But, if you are not using the right real estate CRM software for tagging and managing contacts, you may be at risk. You could lose valuable connections and waste time searching for information.

Don’t worry, the good news is that there is a solution. Tagging allows you to segment your contacts based on their needs, interests, or stages in the buying and selling process. 

When you use tagging features, you can find the right people quickly and follow up with them at the right time. 

Effective communication management not only saves you time but helps you build stronger relationships with customers and increases your chances of closing a deal.Without wasting time let’s learn step-by-step how to use the CRM real estate services to brand and manage your contacts.

Why Organizing and Tagging Contacts is Important?

Before we move into the “how,” let’s talk about why organizing and tagging your contacts in a CRM is so important.

1. Efficiency:

When your contacts are organized, you can find the details you need quickly. It means spending less time searching for details and more time building relationships and closing deals.

2. Personalization:

By tagging your contacts, you can easily organize them into different categories. This way you can communicate with each group. Also, it makes your interactions more personalized and effective.

3. Better Follow-Ups:

Organized contacts mean better follow-ups. You’ll know who you need to reach out to and when helping you stay on top of your leads and clients.

4. Data Insights:

A well-organized real estate customer management gives you valuable insights into your contacts. You can see which groups are most engaged, which campaigns are working, and where you need to focus your efforts.

7 Steps to Tag and Manage Contacts in Your Real Estate CRMStep

Step 1: Start with a Clean Database

The first step to organizing your contacts into database. This is removing duplicates, updating outdated information, and ensuring that all contact details are accurate. Here’s how to do it:

  • Remove Duplicates: Go to your CRM and delete any duplicate contacts. If you have multiple entries for the same person, it can create confusion.
  • Update Information: Make sure your contact list is up to date. It includes phone numbers, email addresses, and any other relevant information. If you notice it contains outdated information, take the time to update it.
  • Complete Missing Fields: If any contacts are missing important details, such as their job title or company name, fill in the blanks. Having more detailed contact profiles will make your CRM more useful.

Step 2: Categorize Your Contacts

Once your database is clean, the next step is to categorize your contacts. In real estate, your contacts will be set into several different categories. 

Here are some common ones:

  1. Leads: These are people who have shown interest in your services but haven’t yet become clients. They might have signed up for your newsletter, attended an open house, or contacted you for more information.
  2. Prospects: These are people who are actively looking to buy or sell a property. They may have engaged with you more than once and are considering working with you.
  3. Current Clients: These are your active clients who are currently buying or selling a property with your help.
  4. Past Clients: These are people you’ve worked with in the past who may come back for future transactions or refer others to you.
  5. Vendors/Partners: These are professionals you work with, such as mortgage brokers, home inspectors, and contractors.

Step 3: Use Tags to Further Organize Contacts

Tags are a powerful feature in commercial real estate CRM. It allows you to add more details to your contacts. While categories are broad groups, tags are more specific labels you can apply to individual contacts. Have a quick look at some examples of tags you might use:

  • Buyer
  • Seller
  • Investor
  • First-Time Homebuyer
  • Luxury Market

Also, tags give you the flexibility to filter and search contacts based on specific criteria.

For example, if you have a new listing in a luxury neighborhood, you can quickly find all the contacts tagged with “Luxury Market” and send them targeted information.

Step 4: Set Up Automated Workflows Based on Tags

Once you’ve tagged your contacts, you can use your CRM to set up automated workflows based on those tags. 

It saves you time and ensures that your contacts receive the right communication at the right time. Here’s how you can do it:

  1. Welcome Emails for New Leads: Set up an automated email that goes out to new leads as soon as they’re tagged. This email can introduce yourself, provide valuable information, and encourage them to take the next step.
  2. Follow-Up Reminders: Use tags to trigger follow-up reminders. For example, if you tag someone as a “Prospect,” your CRM can automatically remind you to follow up.
  3. Targeted Marketing Campaigns: Use tags to create targeted marketing campaigns. For example, if you have a group of contacts tagged as “First-Time Homebuyers,” you can send them a series of emails with tips and resources tailored to their needs.
  4. Client Updates: For current clients, set up automated updates based on their tags. Tagging someone as a “Seller” allows you to automatically send them updates on the market and their listing’s performance.

Step 5: Regularly Review and Update Your Tags

Tagging your contacts isn’t a one-time task. As your relationships with your contacts evolve, their tags may need to change. 

Regularly review and update your tags to make sure they accurately reflect your contacts’ current status. Here’s how:

  • Review Tags Monthly: Set aside time each month to review your tags and make any necessary updates. If a lead becomes a client, update their tags accordingly.
  • Remove Outdated Tags: If a tag is no longer relevant, remove it. Keeping your tags up to date ensures that CRM tools for real estate remain organized and effective.
  • Add New Tags as Needed: As your business grows, you may find the need for new tags. Don’t be afraid to add new tags to reflect changes in your business or market.

Step 6: Train Your Team

If you work with a team, everyone must understand how to use the custom real estate CRM and the tagging system. Consistency is key to keeping your CRM organized. 

Look at some tips for training your team:

  • Create a Tagging Guide: Develop a guide that outlines your tagging system and how to use it. This ensures that everyone on your team is using the same tags in the same way.
  • Hold Regular Training Sessions: Periodically hold training sessions to review CRM best practices and answer any questions your team may have.
  • Encourage Feedback: Your team may have ideas for improving your CRM system. Encourage them to share their feedback and make adjustments as needed.

Step 7: Use Your Organized CRM to Build Stronger Relationships

Once you organize and tag your contacts, you can use CRM to build stronger relationships with your clients and prospects. Here’s how:

  • Personalized Communication: With your contacts organized and tagged, you can send personalized communication that speaks directly to their needs. This makes your clients feel valued and increases the chances of closing deals.
  • Stay Top of Mind: Regularly review your CRM to identify opportunities for follow-up. By staying in touch with your contacts, you stay top of mind when they’re ready to buy or sell.
  • Track Progress: Use your CRM to track the progress of your relationships. You can track who you’ve contacted, what you discussed, and what the next steps are. It helps you stay organized and ensures that no lead or client falls through the cracks.

Conclusion

Organizing and tagging your contacts in a real estate CRM is a game-changer. It helps you stay organized, personalize your communication, and build stronger relationships with your clients and leads. 


Remember, real estate customer relationship management is more than just a database. It is a tool that helps you grow your business, build lasting relationships, and succeed in the competitive world of real estate. So, use NOVA real estate CRM tag your contacts, and grow your business.

Streamline Your Real Estate Business with NOVACRM

Simplify lead management, automate follow-ups, and close deals faster with our all-in-one real estate CRM. Experience the power of smart automation today!